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Notes from the pride.
How the pieces are made, how to wear them, and what we're learning building a label in public.
Three ways to break up a two-piece set
The co-ord is the easy answer. Here's what to do with the pieces separately.
Read the piece
The box matters: designing the unboxing
Courage, discipline, legacy — printed where you'll actually read it.
Why we stitch the panel instead of printing it
A printed stripe fades in nine washes. A cut-and-sew panel becomes the garment.
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